 Review signals account for roughly 20% of Google’s local SEO ranking factors.
When patients naturally or intently mention because you tell them to about treatments like dental implants, veneers, Invisalign, emergency dentistry, or same day crowns in their Google or Yelp reviews, Google gains stronger signals about what your practice is relevant for, increasing your chances of appearing for those and closely related searches. Bonus…ChatGPT searches as well.
But that’s only the algorithmic side.
The bigger impact can’t be measured by Google’s algorithm alone.
Someone spending $5,000–$20,000 on veneers or implants will often read 10, 20 or even 50 reviews before making a decision.
Every authentic mention of those procedures becomes another piece of social proof. That’s why two practices with the same star rating can have dramatically different conversion rates because one has reviews that actually answer the patient’s question before they ever call.
By Dr. Patrick Anghel, DDS (Pat.the.Dentist)